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Culture Briefing 1.31.17 (Aesthetics (Beauty (Thigh makeup (practice your…

- - - - Think Like A Criminal... everything you can send to ruin things
      - can carry up to 40 pounds and follows you around OR can go out like on its own
    - - drone pulls up from the phone and flies above you
      - devices that act without us
      - companion drone
      - backlash of drone pollution and whats the regulation behind that
    - - lather on the sensor instead of having an actual sensor
    - - gap is where the time stamps are
      - premium friction
  - - - w/o a prescription, but need an interview
      - death of the expert--therapist/expert pharmacist
- - - - subtitled interviewed to look like its about the wall
      - brands could tap into this--unbiased, but humorous to watch
      - role of humor: counterpoints in this uncertain time
    - - interesting to see if this just becomings scouts (both boy and girl scouts combine)
  - - - interesting to track in line of McD's ingredients--when they add this to their menu, how will this affect
    - - very fatty milk-- 12x that of skim
      - what about plant-based milk?
      - brand elasticity for zoos?
      - track the milk spectrum through the lens of fear--cow milk isn't what it used to be, etc.
    - - influenced by real sushis
      - sweet to savory---but still all sweet flavors
      - flavor diversity--bringing in different cultural flavors for product extensions b/c parents are trying to broaden their children's palates
    - - sensitivity checker in ad agencies
      - cultural relevance checks//and make sure we don't hit any landmine
      - TENSION: being unapologetic and overly sensitive
      - semantics issue
    - - robots everywhere
  - - - language shapes how we think
      - people with periods, menstrual products
      - EOC Blurred ID
- - - - threatened by the benefits of large scale immigration
      - not in line with the executive order? b/c it discriminates against SPECIFIC groups from SPECIFIC places
      - labeling--combining immigration and refugee--some have gone the legal route to come in -- nuances that aren't depicted
      - privilege class of unprivileged
    - - no real meltdown... media bias
      - The news media having to take an lesson in active listening
      - the profession itself -- density, citizen journalism
    - - the institution that can shape this conversation is the UN--populists believe they achieve things on their own, not as an American population--no recognition that it was a collective effort
      - the moral of what time? the moral of the 10 days since he's been in office--increase in moral in 10 days doesn't give it a lot of accuracy
    - - signal within a signal -- Icon Toppling but what's going on in America in general is Icon Toppling of America
      - Post Truth--but with the law there is more concrete rules/regulations--unconstitionality
- - - - Nomadic living
      - community being pushed out of Brooklyn--leaving in containers --evolution of the container?
      - urbanization in different ways
  - - - contemporary background//classical person
      - Digital Detox--reminds you of the past, you're living now, but it was easier back then
      - Renaissancing--is this coming out IRL? fashion/beauty or just digital?
  - - - not replacing the dressing room experience
      - innovation in this space is huge right now--particularly in shoes
  - - - practice your smokey eye?
      - facial recognition? mask identification if there are other faces on our bodies
      - EOC Camera Culture--always being photographed why not make a statement
    - - Ancient Wisdom -- very high end, ancient ingredients from the Caribbean
    - - treat anxiety, PTSD, chronic pain and opiod withdrawals
      - track in line with cannabis-
      - MDMA used to be used for treatment....
- - - - EOC Micro Tribes, "Old New Hollywood"--new prescence because of Instagram culture, New Semantics--the shit pic
    - - way to advertise via Snapchat like filters
      - ability to jump in so quickly and it is working
      - instagram stories--brand perspective--had 12X more views that Snapchat (branded ones)
    - - biomimicry
      - human and pet interaction--Modern Family
      - Modern Family--thriving category already the question is are their going to be brands leaning in-- maybe you and your pet use the same shampoo at the same time
    - - hoarders have deeper emotional connections to having to lose images
      - what about the cloud?
      - job of the future--digital de-clutterer