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ch1 Marketing Basics : (*7 Functions (Selling (communicating directly with…
ch1 Marketing Basics :
*7 Functions
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Distribution
determining where the product should be sold and to what audience, moving the product
Promotion
advertisements, public relations, publicity
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Pricing
setting the price at the right level
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Marketing Mix
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Product
what a business offers customers to satisfy needs
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What is Marketing!?
planning and executing the conception of pricing, promotion, and distribution of ideas goods and services, to create exchanges that satisfy individual and or organizational objectives.
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