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Game Consoles and Accessories (Sales (Products (Tech Support (Warranty,…
Game Consoles and Accessories
Distribution
Geographical
Singapore
Marketing intermediaries
Mom and Pap Stores
http://forums.sgamers.org/viewtopic.php?f=14&t=1001
More than 2 stores
Funzsquare
GameMartz
FunzCentre
Game Xtreme
7-10% markup to drive sales volume
Mobile Shops
Indirect Channel Model
GPD--> Us --> Stores --> Consumers
Out of Singapore
Find local partners
Customer Persona
What do the customers (18-34 )want
Shopping is social
Trust peer reviews more than expert reviews
Like to share brands and products experience with friends via social media
Fast Delivery (1-3days)
Mobile friendly site, 24hours
Free / cheap Shipping
Secure payment
Local brands for better price/value, on sales and safer access
product-wise, preferred global brands over local brands
Sales
Products
Bundle
Accessories
Stickers
Tech Support
Warranty
ROM Recovery
Manufacturers
Shipping Cost/Time
Return Policies
Sale Forecast
Sales Promotions
Monthly Sales $
# of Devices sold
Manage Resource
Procurement of Goods
# of Devices purchased
Marketing & Sales efforts
# of Marketing/Sales Staff hired
Customer Retention
Customer Loyalty Programme
Promo Codes
Discounts
Early Reviews
Customer Lifecycle Management Approach
Order Fulfillment
Logistics
Handles Exchanges only
1-3 days delivery
Ample Stocks
Call Customer for Feedback
Arrange delivery date/time
Sales Channels
eCommerce
Traffic
# of users registered
Heatmap of website (#of clicks)
Transactions
$ per transaction
# of upsell
# of products sold
Types of Channels
Affiliate Programs
Retailers
Local Partnerships
Channel Management
Incentive Programe
Marketing Budget
% of sales
% Discount of bulk purchase
Identify Active Seller
% of Monthly Sales
Support Activities