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How to monetize previous and existing final costumers? (New products…
How to monetize previous and existing final costumers?
New products
Invest more in Furniture
Making a sustentable line of products reciclyng garbage "chic" and helpful
Create a new line easy to install
Work with recycled materials
Make a department of architecture or design for the high segment
Solution for humidity ans moisture (inside and outside the house)
Create toys to influence kids
Create a line of simplier mosaics to events, that occur frequently
Create products about specific theams (and sazonal)
Creating standard line of products
Create puzzles for children and adults of famous places with Bizassa's mosaics
Make decorations for wedding party
To rent the products for events
Create transportable products
Create ilustrations related to specific age: kids, teenagers etc
Create competition between people that want to have or create their pwn mosaics
Create technologial mosaic. For example, the mosaic show something different according to the person in front of it
Develop sectorized prouct lines (SPorts, images of touristic points)
Make mosaic portratits inspired by pictures the costumer sent
Bizassa could expand the mosaic to sell in a store. With different objects
Have more portable items like jewel, watch etc
Make festive editions (Valentine's day, mother day etc)
To develop few, but luxury sculturies because wich people could buy always
Develop modaic that changes its color according to the temperature
Partnerships
To maintain the most famous designers through attractive agreements
Donation of materials for art /architecture schools
Partnership with brands related to kids: Disney, star wars, Pixar...
Make cocreation with final users during the development of the new products
Publicize the work done "art" of an unknown architect (partnership)
Create relation with another brands of another segments
Partnership with designers and painters as Romero Brito
Diigital Issues
Estimate the budget digitally (bizassa's site for tiles
Augmented reality: place the prove to your wall and check how many mosaic/ taills would work
One shop, one stop. Buy the hole houve mosaics is one place
Share this with your family and friends and ask their option
Invest in a new app. To do the costumers see the final product
New costumers do tiles can buy products of the luxary lime with a discount
App that you take a picture of your tom and can interact with different palettes
Data mining to understand when the costumer will move
Services
Offering to their clients the experience of make their own product
Invite famous artists plastics to teach rich customers to use Bisazza services
Making personel home visits to suggest whete to put Bisazza products
Generate maintenance services related to the products
Create a consultant service : people ask how to clean to maintain etc with bisazza cleaning products
help final costumers to contact with designers and architects, so then they can do showrooms with their products
Create training for sales people of resellers
Restoration of mosques flooring and ceiling
Create a community between all the consumers they can know each other and do things together (showrooms)
Create a service of subscription of mosaics you can change every year / six months
Generate content that explains when and where the mosaics can be used
Develop a community in order to answer questions to clients
Do the sector with costumers care
Create a plan with update during the years
Create videos and manuals that show people how easy is to assemble the mosaics
Exhibition and showrooms
Set up a showroom in a place with a large population flow (like shopping malls)
Create kiosks (little stores) in malls
Bisazza's mosaic as Monte Carlo's casinos floorings
Support of museums restauration
Exhibition of art mosaics as a catwalk scenario
Display the mosaics in residential enviroments. People in this way could imagine houses with Bisazza mosaics
City mural with Bisazza tiles that will need renovation because of it's exhibition in a public space
Create intinerary showrooms of the products
Participate in events (another events, not specific events)
Create the party in comemoration day, just to do the brand visible
Expose like an art in cities (train station, public places) some of the objects in showroom, for make the brand more famous
Have more showrooms abroad
Open the institute showroom for public exposition
Create showrooms with the entire home, combine mosaics with other products, like decoration painting, etc.
Selling products to multinational companies
Create special courses to teach the costumer oto use the products and assemblers
Develop mosaics easy to assemble by yourself
Promotion
Include travel sites as Expedia and Trip Advisor places to visit where Bissazza´s mosaics are
Promote fairs and events for engineers and architectures
To introduce discount campaigns oriented to customers
Promote the use of tiles as material to create handmade products
Participate in restauration projects in public areas
Ads in TV Programs shown worldwide as example "Property Brothers"
Advising customization on luxury decoration sites and magazines
They can produce in small quantity to attend the final consumer that need just one piece
Publish books about the company and mainly their handmade products
Do promotion and reduce the price
Appear more in movies and TV series