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Husky (Solutions (protect traditional market or expansions?? (more to…

- - - - ( mold shorter life than machine
      - but, Husky mold now? (high profit market, and capability)
- - - - selling markets?
        
        3.6 Canada, 64.6 rest of America, 23.2 Europe, 8.5 Asia
      - two campus in Canada
        
        manufacturing, development, and support facilities?
        
        near around were a large number of related small companies: mold makers, machine shops, and component providers
        
        order and neatness, latest tools and technology
      - manufacturing (can move to low-cost regions?)
    - - sales
        
        customers in 70 countries
        
        internal sales forces: strongest in the industry
        
        300 people, 24 regional offices i n 17 countries
      - technical centers in key locations: tech support and trainign
      - A distribution center in NY
    - - LT debt was 15% of total asset
  - - - focused on medium-tonnage class
        
        PET
        
        thin wall
        
        small share for rest
      - large-tonnage (small share for customized)
    - - selectively: only for PET preforms, thin wall and other containers, and closures.
    - - integrated system of thinwall ( mold, machine, product-handling equipment); thin wall containers
      - PET botter prrform (60% of market): machines, molds, hot runners, robots
      - certain users in closure, auto, and tech markets
    - - also sell to other mold makers; small but can learn customers' requirement
    - - for Husky and other machine makers
    - - a supplier of complete factory solutions (plan, training, integrated system, turnkey factories)
    - - focus on design and assembly, entirely pn component purchased outside;
      - and machine production volume was low.
  - - - Cost advantage
        
        cost structure??? :!?:
        
        higher unit costs than competitors in many product lines?
      - Differentiation advantage
    - - tech center: $25 million on AMC (unique)
      - experience in PET, especially preform equipment
      - relationship with Auto, Tech customers
      - reputation for quality (unique)
      - internal sales force
      - a number o f small companies
    - - leading in PET preform (60%)
      - comprehensive and integrated product line: PET specialized machines, molds, hot runners, and robots) (unique)
      - Husky systems known for their speed, ruggedness, resin utilization, durability.
      - R&D
      - module approach to system design and construction :check:
      - strong sales and service
- - - - Competitors entered Husky's lucrative markets (Netstal: new PET system, European, comparable quality with 20% lower price)
    - - a temp shortage of resins, and thus machine demand plummeted ( expect PET supply return to normal in 2-3 years)
- - - - mold for thin and other containers and closures competed by Mom & Pop artisans !!!
      - PET preform molds: a big advantage with highly auto and capital-intensive
- - - - scale
      - Learning curve
      - process tech and design
      - product design
      - input cost
      - Capacity utilization
    - - demand side: customers' needs
      - supply side: company's capability
- - - - not profitable biz, only 5% of total revenue
      - broader range of application market than Husky
      - Netstal :check:
        
        technology
        
        expensive as Husky's
        
        new PET system with 20% lower price
    - - 34% of revenue in plastics machinery
      - all three diff processing tech, Inject takes 2/3.
      - standardized machines, lowest-cost
      - strong rival!!!
        
        two aquisition:
        
        Europe's leading maker of injection machine
        
        DMS: largest US mold maker and hot runner
        
        Joint-venture with an Indian inject machines
        
        inexpensive, entry-level for Asian and South American markets.
    - - In Austria
      - exclusively on injection molding machines and robots
      - high-end tech applications, reputation for its tech and willingness to customization
      - financial sound, conscious of costs
  - - - also made machines and molds for second stage
    - - make molds for blow-molding, extrusion and other injection applications