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Qualitative "Methods" (Extension of Theory with notes on method,…
Qualitative "Methods"
Extension of Theory with notes on method
Marx (power, means of production), false consciousness, superstructures)
See Reader by John Storey for overview (free pdf online)
Althusser
ISAs/Interpellation/Questions reality(1968)
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Althusser influenced by Gramsci
Gramsci
Cultural Hegemony/Consent/Coercion Writing (1910s-1920s) work published in english later
Foucault
Power/Knowledge/Discourse/Genealogy/Archeology. Writing in the 70s and 80s
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Foucault rejects interpellation
Methods are historiographic/discourse analysis/unclear
Writing about culture
Raymond Williams
Writing from 1950s till 80s
Emergent/Dominant/Residual
Post WWII
Entry of culture
Stuart Hall and CCCS
Brings together french and Italian theory to British Cultural Studies in the 70s and 80s
Brings together Gramsci, Foucault, Raymond Williams, Althusser
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Focus is now "the media" +culture
Julie D'Acci (2004)
Circuit of culture as expansion of encoding/decoding
Methodological shift from hierarchical classification to historically situated forms of knowledge
Feminist approach
Charlotte Brundsdon
Writing in the 2000s about feminism entering cultural studies at CCCS in the 70s
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Feminism "breaking into cultural studies
Memoir as a method
Henry Jenkins
Focus in on audiences/fans
In 2003 writes manifesto on media and cultural studies
In 1992 writes about fans and participatory culture
Globalization/Localization/Hybridity
Arjun Appadurai
Writing in 1996 thinking about modernity and globalization
5 Scapes: ethno, techno, finance, idea, media
Thinking about global flows using ethnography as a method
Marwan Kraidy + Murphy
Writing in 2003
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On the possibilities of ethnography as a method to study a globalizing world.
Actor Network Theory
Latour and Law through the mid 2000s
How to give agency to non-human actors?
Jenna Burrel
Book on Internet Cafe's in Ghana using ANT as a theory and ethnography as a method
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Bigger questions of the digital and global, and appropriate methods (non-traditional ethnography)
Approaches/Methods
Focus on Representations (primarily through "media text")
Queer
Alexander Doty "My Beautiful Wickidness" (2003)
Critical Race
Herman Gray "Watching Race" (1995)
Feminist
Bonnie Dow "Primetime Feminism" (1997)
Digital/Mobile
Lisa Nakamura "Digitizing Race" (2007)
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Brings together Race and the Digital
Non-western/"global"
Shanti Kumar "Gandhi Meets Primetime" (2005)
Marwan Kraidy "Reality TV and Arab Politics" (2010)
Mobima Hashmi "At the limits of discourse" (2012)
Audiences
Queer
Critical Race
Feminist
Lila Abu Lughod "dramas of Nationhood" (2005)
Digital/Mobile
Non-Western/Global
Origins
Morely, Brundsdon
Readers/Fans/Poachers
Focus on Industry/Institutions
Vicki Mayer (2009)
Caldwell (2008)
Becker (2006)
Michelle Hilmes (2008)
Key texts that represent the codification of this method: Jennifer Hold and Alisa Perren's*Media Industries: History, Theory, and Method" (2009) and David Hesmondhalgh's "The Culture Industries" (2007)