Please enable JavaScript.
Coggle requires JavaScript to display documents.
MILLENNIALS (DEMOGRAPHICS (population (Nielson's Demographic Stats…
MILLENNIALS
SOCIAL MEDIA
good? bad?
Emerald Insight: Generation Y's positive and negative eWOM: use of social media and mobile technology
productivity
Shawna Brown, Marketing to Millennials: Improving Relationships with Millennial Consumers Through Online Advertising and Social Media Marketing
usage
Emerald Insight, Understanding Generation Y and their use of social media: a review and research agenda
TRAITS
positive
C. Ingraham, Five really good reasons why millennials are actually the best
negative
Lauren Hansen, Narcissistic, broke, and 7 other ways to describe the Millennial generation
Richard Sweeny, "Millennial Behaviors and Demographics"
DEMOGRAPHICS
-
religion
Kathy Lynn Grossman, Survey: 72% of Millennials 'more spiritual than religious'
education
C. Dillulo, P. McGhee, R. Kriebel, Demystifying the Millennial Student: a reassessment in measures of character and engagement in professional education
diversity
Ellen Broido, Understanding diversity in millennial students
moving?
US Labor of Statistics, Independence for Young Millennials: moving out and boomeranging back
POLITICAL VIEWS
engagement
R. Milkman, A New Political Generation: Millennials and the Post 2008 Wave of Protest
conservative? liberal?
J. Twenge, N. Honeycutt, R. Prislin, R. Sherman, More Polarized but More Independent: Political Party Identification and Ideological Self-Categorization Among U.S. Adults, College Students, and Late Adolescents
Generation Gap
Michael Barone, The generation gap inside the Millennial generation
TECHNOLOGY
innovation
Journal of Marketing Theory and Practice, The Role of Involvement on Millennial's Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
influence
Thomas Reeves, Generation Differences and the Integration of Technology in Learning, Instruction, and Performance
digital natives
Mark Bullan and Tannis Morgan, Digital learners not digital natives
ECONOMICS
investments
Terrell McLendon, The Millennial Investor: Mutual Funds versus Exchange Traded Funds
future of economy
R. Shearmur, The Millennial urban-space economy: dissolving workplaces and the de-localization of economic value-creation
debt
Shaun Kern, Falling Behind to Get Ahead: The Millennial Student Debt Trap?
IN THE WORKPLACE
relationships
Millennials in the Workplace: A Communication Perspective on Millennials' Organizational Relationships and Performance
-
work-life balance
Katherine Smith, Work-Life Balance Perspectives of marketing professionals in Generation Y
productivity
L. Shweitzer, S. Lyons, New Generation, Great Expectation: A Field Study of the Millennial Generation
CULTURAL IDENTITY
travel
Ram Pendyala, Activity patterns, time use, and travel of millennials: a generation in transition?
relationships
Marisa Morby, Can Millennials Have Great Romantic Relationships
-