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Realisation of competitive advantage through the recognition and…
Realisation of competitive advantage through the recognition and assimilation of new information in the retail sector in Ireland
Research
Are they spending more money: resource allocation year on year to collect / analyse info / keep it secure
Why are they collecting this info? To understand their customers? to create new product / services based on this info (ie innovation)?
Has this resulted in tangible examples of Competitive Advantage / strategic flexibility/ innovation (is the org actually innovative or is "innovation" a Mission / Vision buzzword only)
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Findings
Can a tangible link be found between resourcing information dissemination and competitive advantage?
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