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The Marketing Funnel (Ad (Lead (Follow Up (Autoresponder Series (1 Know…

- - - - Autoresponder Series
        
        1 Know
        
        Don't talk too much about yourself! Aknowledge the things you know about THEM. Talk to them about themselves. "Thanks for opting in, Bob. Attached is your free guide. Now I want to talk to you about some of the things that I know you run into every day. If you're like many of my ___(clients, followers, etc), a lot of them have issues actually generating __(more followers, money online, etc) with their business. Looking out, you know there's a huge opportunity in advertising and marketing, but it's difficult to know what direction to head in. For me and my company, we spend a lot of time looking at what REALLY brings results for businesses/brands/people, and something we know that helps businesses, is working with somebody that gets to know their business as well as they know their own business! (Make the argument as to WHY you understand THEM!) If you explain why you understand their own problems, they will automatically instill trust in you.
        
        Link to sales page
        
        Headline!
        
        VSL: Video Sales Letter
        
        Benefits
        
        Benefits of the benefits!
        
        Social Proof: Case studies, Testimonials
        
        Features
        
        Simple CTA
        
        Use a "exit intent popup" so people about to leave the page will see a "wait, before you go, download this free guide!" This gives them an opportunity to still become a lead
        
        Make sure you have retargeting enabled to bring them back to lead page or sales page!
        
        2 Like
        
        Tell a story! Or case study of another client etc... The "like" email is about starting a friendship with the lead. Stories are one of the best ways to connect with people! Put them in the shoes of the person in the case study you're talking about! It can even be fictitious or from a book! (Imagine that...)
        
        3 Trust
        
        Testimonials are great for the trust email. Seeing other peoples success and good results are amazing for building trust. Show them how you've helped others and their business.
        
        4 Challenge
        
        At this point, they know us, like us, and trust us, but still haven't bought... Why? This is typically because you haven't challenged their assumptions. They're going to have misconceptions about what it is you're selling... This email is the chance to clear those misconceptions up! Start with "most people think.... but the truth is_...etc
        
        5 Convert
        
        Direct marketing involves using techniques such as scarcity and urgency. Just make sure to never START your sequence with this email and persuasion style.
      - Send them their freebie or value by email to begin autoresponder series & relationship building