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Disney Marketing: Commercial (How does it appeal to the intended…
Disney Marketing:
Commercial
How does it appeal to the intended audience?
Idea of opportunity
Giving her the chance to do something she
never thought possible
She had the opportunity to communicate
with her favorite characters and Princesses
Gave her the ability to be proud of who she is
Shows diversity
The girl has lived with a disability all of her life
She has her safe place, and Disney
gave her a new safe place
She was given the chance to fit in
Pathos (emotions)
It shows a family together having a blast
Showing happiness
Breaking down of boundries
How do you identify who
the audience is?
(How a company does it)
Assess your offerings/ profile
Create a customer profile
Conduct market research
The idea that Disney created or perpetuated by marketing
Disabilities do not stop them
The characters are learning
to sign; which helps so many
little kids talk with their favorite
characters
Nothing will keep them from
making you feel at home and
safe; every day
A place where true happiness can occur
Her parents got to see her
interact with the characters which
made their daughter believe
She was able to ride all the rides
and just enjoy herself without
feeling different
Her parents were able to live through
her happiness; which brought
back their childhood
A safe place for anyone who needs it
How do you identify who
the audience is?
(How I do it)
Look at their marketing strategies
The commercial appeals to the viewer's pathos
(emotions)
Using emotions it is approaching any one who
has gone through a hardship before
Look at what they are offering
They are offering a safe place for children and families
With the commercial they are showing
how they can make even a child who feels
different, fit in
Look at who Disney markets to (build a profile)
Their company appeals to: Almost EVERYONE
Adults (who grew up on Disney)
Adults with kids (who grew up on Disney)
Kids who love the using their imagination
Works Cited
https://www.ispot.tv/ad/Aty3/disney-parks-and-resorts-shaylee#
Disney Parks & Resorts TV Commercial, 'The Mansfield Family'. Prod. DIsney. Perf. The Mansfield Family. ISpot.tv. Disney Parks & Resorts, 2016. Web. 25 Jan. 2017.
https://www.ispot.tv/ad/Aty3/disney-parks-and-resorts-shaylee#
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