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GROUP WORK (Jack (1e. Analysis of current marketing expertise within…
GROUP WORK
Gurman
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- Provide detail as to the nature of the communications strategy.
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- Provide details of your recommendations for the top three communication tools to be used in the campaign, justify their inclusion, and include a budget.
Scott
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- Identify what the key message(s) will be for the campaign & provide a mind map of suggested ideas.
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- Provide details of your recommendations for the top three communication tools to be used in the campaign, justify their inclusion, and include a budget.
Pyae
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- Provide a detailed description of the target audience(s) for your campaign & justify why they are appropriate.
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- Provide details of your recommendations for the top three communication tools to be used in the campaign, justify their inclusion, and include a budget.
Jack
1e. Analysis of current marketing expertise within Swizzels, and use of any marketing agencies.
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- Show your key message(s) in a piece of creative work (for example an advert for a magazine, TV, radio, sponsored Facebook ad, press release, competition, piece of content etc)
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- Provide details of your recommendations for the top three communication tools to be used in the campaign, justify their inclusion, and include a budget.