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Carbon 3D (Event (Press round table/ conference- round table…
Carbon 3D
Event
Press round table/ conference- round table discussion/interview with Carbon 3D + James/ other adidas spokes person, seeding of product to key media
Media/ Influencer presentation- see + test new technology; open panel to discuss further application (open source collaboration?)
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Deliverables- event creative concept/format --> event agency + BD? Production of event + all components. Agenda. Invitations. Newsroom/PR agency for managing invites+ event
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SOCIAL
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NOTES
LAUNCH ACROSS GLOBAL BRAND CHANNELS
LOCAL HANDLES TO SUPPORT WITH SAME CONTENT WITH SAME ROLLOUT (MASS AWARENESS)
BRAND INNOVATION STATEMENT
Messaging Territory
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Why: Best for the athlete--> most detailed customization--> brand for the creators--> customization to enable you to be who you want to be
When: Long term road map (over next four years), timings, roll out, evolution of applications + technology, go into large scale production
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Earned Channels
Press Office
Media Partnership/ Exclusivity- Focus media: Science/Tech, Trade, Fashion & Lifestyle
Tools: Press Kit- Imagery (athlete with product, product, tech), video, press release, FAQ, Interview opportunity with Carbon 3D + James (or another rep.)?
SPOMA
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- Presentation of product at event; showcase use of product in context (personalization for physical needs--> made for body instead of sport)/statements & quotes
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Open questions
Tooling- how are they different from each other, can we demonstrate/visualize how they work for each of the athletes?
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DIGITAL
LANDING PAGE
1 PAGE SHOWCASING CARBON 3D STORY
MANUFACTURING INNOVATION
PRODUCT SHOWCASE
ADIDAS COMMITMENT TO INNOVATION
INFORMATIVE / SEXY / CRM CAPTURE
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Positioning
Innovation --> best for the athlete --> approach: personalization. personalization for the best tailored sports experience
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