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design ethos control v. freedom (where do you find control? (in the…
design ethos
control v. freedom
what are the shapes of freedom?
round
arcing
smooth and fluid
dynamic / bouncy
light
oblong
combination of triangles and circles, like a comet or shooting star
what are the colors of freedom?
bright beautiful white
sky dome blue
lush green pastures
vibrant colors of flowers
saturation / pastel bright
what is the style of this story?
more flat simple shapes & clear silhouettes
strong lighting / shadows
slight painterly brush stroke textures
cute and disney-ish
what are the color of control?
red / purple
intense contrast > dominating
dark and intense hues
what is control?
power
domination
restraint
rules
causing fear / gaining satisfaction
what is freedom?
liberation
ability to do what you want
unlimited choice
democracy
what are the shapes of control?
pointed
triangles
angular
scary looking / forboding
large and overlooming
heavy / oppressing
squares - confined like a prison
how does freedom feel?
exciting
vulnerable
full of possibility
joyful
pure and utter bliss
how does control feel?
evil
malicious
demanding
powerful
where do you find freedom?
out in the open
riding your bike
hot summer break when school is out
exploring new places
surrounded by nature and vast sky
alone / with only a few people
where do you find control?
in the shadows
looking thru the curtains of the window
half hidden by the door frame
creeping silently behind you
hiding behind objects
in the distance
heavy atmosphere filling the air
fog