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Stereotype Threat: The fear of being judged according to a negative…
Stereotype Threat: The fear of being judged according to a negative stereotype
WHAT is it
Diversity initially untapped market
Achieve and maintain competitive advantage
Unmanaged?
Communication issues
Conflict
Damage morale
Difficult to perform at true potential
Work harder, not better
Increase turnover
Awareness of stereotype disrupts performance
CONFIRMS stereotype wanting to disconfirm
Anxiety?
Increase motivation and effort
Try too hard/overly cautious
Decrease motivation
Lose confidence
WHO?
Stereotypes for ALL groups
Asians more mathematical ability
Whites are racist
White men have less athletic ability than black men
WHEN it exists
Personal Investment
Task Difficulty
HOW to get rid of it
!! Disidentifying with task!!
Behavioral strategies for improving performance & counteracting negative stereotypes
Eliminate threat effects by diminishing stereotype relevance of task
"There is no gender difference."
Alternative explanation for task difficulty (reduce anxiety about it)
Role model to counteract stereotype
Diversity programs
Change managers attitudes
reduce stereotypes or prejudces
Change manager's behaviors
how select, appraise and develop employees
Ignore two realities
Changing attitudes = long term endeavors
While increasing objectivity of measurement and decisions is necessary, presence of stereotype threat means performance ITSELF may convey biased info about person's ability
Two principles that are downplayed
Acknowledge stereotypes and address them directly
Shift focus from manager to environment