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What is Branding? (Types (Individual Branding, Attitude Branding, Name…
What is
Branding?
Components
positioning
Visual Language
Budget / cheap and cheerful / value for money
Mid-range / affordable quality
Luxury / exclusive / upmarket
storytelling
Sensory
Values
Philosophy
Mission Statement
Perception(Brand Equity)
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awareness
loyalty
familiarity
preference
availability
Image & Personality
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Archetypes
the hero
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the regular guy
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the innocent
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the nurturer
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the creator
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the explorer
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the rebel
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the lover
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the magician
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the ruler
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the fool
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the sage
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Core Dimensions
Sincerity
Excitement
Competence
Sophistication
Ruggedness
associations
Types of Perception
Culturally
Community
Individually
design
Anatomy
Logo
Taglines
Descriptive
Superlative
Imperative
Provocative
Specific
Families
price
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customer relationship
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Types
Individual Branding
Attitude Branding
Name-Brand Recognition
Brand Extension
"No brand" Branding
Private Labels
Crowdsourcing
Company Benefits
Reinforce Good Reputation
Encourage Loyalty
Assure Quality
Convey a perception of worth
Grant the buyer a sense of affirmation into community
Customer Benefit
Strategy