Alex Cavalieri (VP, Digital Strategy) :check: he seems keen on idio, need confirmation but he's catching up with Will, Jo and Hirad this week. Will feedback by Friday 4th August
"If you’re not already using machine learning tools/technology for your marketing, it’s time to invest in this area. Users expect personalized experiences, so you can automate your marketing efforts, but in a big data, user focused world having the ability to learn, think and act without explicit instructions is going to separate success vs. failure in the future."