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Optimization (APM (page load times (image size, caching, layout…
Optimization
APM
startup time
code bloat
reduce redirects
page load times
image size
caching
layout hierarchies
limit javascript
optimize table views
on demand content/lazy loading
Fewer objects
reusable components
crash rate
Device and OS support
web service and API calls
network connectivity
latency
scalability of servers
Test & Learn
creative
flows
features
user research
Product Analytics
micro feature KPIs
pathing
happy path
source
bounce
usage
session time
page views
conversion
rev per user
rev per visit
orders or actions per user per time
ASO/SEO
Indexing
deep linking
universal links (iOS)
Android API and Firebase
Keyword data
Title
Customer data
new vs returning :
LTV
customer profitability
Acquisition source
History & Preferences
account info