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Ch2 The Value of Business Intelligence (Horizontal use cases for BI…
Ch2 The Value of Business Intelligence
Information value vs. use
functional perspective
Enterprise perspective
Cross-functional perspective
sharing information across functions
value drivers and information use
productivity value- throughput,
trust value- customer , market, employee, supplier
Financial value- profitability
risk value- capital risk, market visibility, leakage, fraud
Performance metrics and KPIs
financial, productivity, risk, trust value driver areas
Examples
Revenue generation via customer profiling and targeted market
Risk management via identification of fraud, abuse and leakage.
improved customer satisfaction via profiling, personalization and customer lifetime value analysis
Improved procurement and acquisization productivity through spend analysis
using actionable Knowledge
Horizontal use cases for BI
Collaborative filtering
customer satisifaction
Personalization
customer lifetime value
Customer profiling
customer loyalty
Revenue generation
Human Resources and staff utiization
salary and compensation model
Product managment, productivity analysis and cost management
Operations
Finance and risk management
Supply chain management
Behavior analysis
Vertical use cases for BI
Energy Services
Hospitality
Manufacturing
Financial services/insurance
Retail
Telecommunications
Lostistics/supply chain
Health Care