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Process Streamlining at Someland Furniture (Someland (Subordinates…
Process Streamlining at Someland Furniture
John Cecil
Produced great design
Aged person: did not fit culture
Kept on probition
Tried to impose Process and Structure
His subordinates received orders from others
Was stringent on design specifications
Forced designs on salesmen
Someland
Subordinates received orders from others
salesmen receiving orders from John also
Salesmen need miniature prototypes
Did not provide respect for John Cecil: cabin, name, fame
Moving from a family owned to more modern management driven
Products
Need great designs to be followed up by sales teams pitch
Need for process driven as org gets bigger
Customers
Need prototypes developed
Expanding: Need more standardised products coming from designs