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Organisational COmmunication Challenge at AMC (Chief/ Middle Management…
Organisational COmmunication Challenge at AMC
Customers
90% of patients - Low income
Delivery improvement should improve
Center of Excellence
Research Oriented
Is the research profitable for the company
Evidence Based Management
COMPETITORS
Are competitors able to provide seamless delivery
Chief/ Middle Management Communication
Chiefs are not inclined towards EB Mgment
Middle Management cannot force Chiefs
Harry
Inclined towards COE
A buyin must come from the top leadership for any initiative
Sally
Should first creat a sense of urgency
Should form a powerful coalition with Harry to get buy-in from Chiefs
PROCESS Sally followed is not appropriate to gain buy in