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Scherr (Customers (Diagnostic / Research Labs (The distinction is getting…
Scherr
Customers
Diagnostic / Research Labs
The distinction is getting fuzzy
Customers not offered solutions
Services not profitable
What if products are sold independently and services like expert help are charged
Employees
Internal Competition
Undercutting their own sales
Increased cost
After sales services are similar, why not join forces
Management
Enjoyed revenue because of patents
Teonisk's machines is losing dominance because of expired patents
Revenue model of Teonisk not sustainable
Competitors
launching underpriced machines because of expiry of patents
Do not have differentiated service
Makes the case to launch service oriented revenue model