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Research Plan (Aesthetics (Logo of the brand, Promotional offers,…
Research Plan
Aesthetics
Logo of the brand
Promotional offers
Style/Theme
Color schemes - Eye catching
Fonts and design
Materials
Plastic
Not eco - friendly
Paper board for beverages
Eco - Friendly
Rigid plastic
Cost of materials
Design and marketing
Type of product
Cost of the product
How much money is spent in production of packaging
Size of the packaging (shouldn't be too big)
Quality of the product that is being sold
Health
Quality of Food
Food should be made in a hygenic way
Food should be stored in a healthy environment and all employees will work in a sanitized workspace.
Minimal usage of preservatives, food coloring and artificial chemicals
Environmental Issues
Global Warming
Irresponsible disposal of packaging
Pollution
Product specific packaging