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Formative (Sammy (Gradients in real life (Water, Sky, Sunrise / Sunset,…
Formative
Sammy
Good Presentation!
Choose some routes, be opened to develop them in a free way
Explored the purpose of festival in detail
Identified objectives
Looked into different ways of using colour to communicate to the audience
Prototypes clearly show use of colour for each theme
Audiences could all vary depending on each theme
Concentrated on the brand itself / stood in Eizo's shoes
Colour - UK / Color - USA
Good face to face research
Close connection to Eizo might limit you in brief
Step away from computer
Gradients in real life
Water
Sky
Sunrise / Sunset
Grass
Bricks
Summarize
Try to think in which things you are not good at and focus on them
Create intriguing identity which will work by itself
Do not feel restricted by Eizo brand
Step away from the computer
Try different formats
Mix colours in real life
Choose some routes and try to develop them in free way
Go out from your comfort zone
Try to create physical mockups - banners etc.
Forget about grades and marks and explore it as much as you can
Try to come up with name which is not actual word
John
Try not to be restriced by Eizo brand guidelines
Tony Bunzan
8vo
Studio Dumbar
Very structured