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Implicit Bias is Real whether you like it or not (Ten studies (managerial…
Implicit Bias is Real whether you like it or not
30+ years of research
cognitive salience of familiar stereotype can implicitly biases social judgment
priming: exposure to a word that is denotatively or connotatively related to women (ex.) hastens speed in which ppl identify female pronouns
priming: single face prime and target word (speed such that response was automatic)
"motivation of control prejudice": motivation to control prejudice didn't predict implicit bias but moderated forms of explicit bias
Implicit Association Test: uses response latencies to measure implicit attitudes (evaluative priming); something about the amygdala
Ten studies
managerial decisions concerning callback interviews
"white" names 50% more likely to be called (2004)
hiring preferences, budget cuts, verbal slurs, social exclusion, physical harm
Police officers' decision to shoot
quicker to "shoot" armed black suspect than armed white suspect; slower to refrain from shooting unarmed black than white suspects
medical decisions concerning patient treatment & job turnover
undecided voters: for whom will they (eventually) vote?
(pretty small sample size)
binge drinking, pedophilia, suicide attempts
refutation of philosophical & ideological objections
improvement =/= eradication
facts exist
"unconsciousness raising"
"But everyone's racist!"
refutation of methodological objections
familiarity
cultural awareness
sympathy for disadvantaged
fear of being labeled a bigot
cognitive dexterity
