TV travel shows - A pre-taste of the destination (INTRODUCTION (TOPIC:…
TV travel shows - A pre-taste of the destination
TOPIC: Image making and creating destination attractiveness through travel shows
PROBLEM:The travel shows form images projected to the viewers, irrespective of if they are prospective tourists or just living-room sofa 'dream travelers'. Those tourism places, imagined on TV shows,not always meet expectations of viewers.
PURPOSE: to discuss how tourist destinations are communicated through the content of TV travel shows.
RQ: What does the relation between characteristics, activity and attributes look like at the various destinations presented in TV travel shows?
What patterns are there to be found?
METHODOLOGY: Ethnographic method and Experiment
SAMPLE: The TV 4 travel show (five reporters) and The public TV 2 show ( four reporters)
TIME PERIOD OF RESEARCH: January - February, 2000
GEOGRAPHY OF RESEARCH: Sweden
Authors: Monica Hanefors, Lena Mossberg
Tourism Research Center, TOUREC, school of Economics, Goteborg University, BOX 610, Sweden
Journal of Vacation Marketing
Volume,year, pages: 8, 2001, 235-246
TRAVEL SHOWS AND IMAGE MAKING
Organic level of destination image
Induced level of destination image
Complex level of destination image
THE CONCEPT OF DESTINATION IMAGE
Characteristics of destination images (Functional and Psychological)
Components of destination images (the product, behaviour and attitude, the environment)
Approaches (the ideographic, the organizational, and the cognitive)
Well-known destinations - Activity focused
New/Far away destinations - General presentations
THE CONCEPT OF TRAVEL MOTIVATION
In order to make comparison between channels one has to consider the objective of each show. It would be interesting to compare visitor rates and patterns from one particular market on two destinations.