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Strategy Mind tools (8. Marketing Strategy (Developing your marketing…
Strategy Mind tools
1. Introduction
What is Strategy?
Lafley and Martin's Five step strategy model
Hambrick and Fredrickson's Strategy Diamond
The Business Model Canvas
2. Core strategy Tools
SOAR Analysis
SWOT Analysis
The TOWS Matrix
Porter's Five Forces Analysis
PEST Analysis
Critical Success Factors
Bakers's 4 Strategy of influence
The Build - Measure - Learn feedback loop
3. Competitive Advantage
USP Analysis
Core competence analysis
Porter's Diamond
How to set up an open innovation program
Teece's Win -Loose innovation model
Porter's Four corner model
The Value net model
Kay's distinctive capability framework
The ADL Matrix
Ohmae's 3C Model
VRIO Analysis
Competitive Intelligence
Weisbord's Six- Box Model
Kotler and Keller's Five Product levels
Mc Kinsey's three horizons of growth
The Technology life cycle
Kotler's Pricing strategies
4. Strategic Options
Developing your strategy
Porter's Generic Strategies
Bowman's Strategy Clock
Mintzberg's 5Ps of Strategy
Simonson's and Rosen's Influence Mix
Creating a social media strategy
Blue Ocean strategy
Scenario Analysis
Understanding Game Theory
The Value Discipline's Model
Value- Based Management
The Business Motivation Model
Disruptive Technologies
The Hedgehog Concept
5. Strategic Priortization
The Value Curve Model
The Pricing Strategy Matrix
The Boston Matrix
The GE Mc Kinsey Matrix
Porter's Value Chain
Value Chain Analysis
Mullin's Seven Domain's Model
Mc Kinsey's Seven Degree's of Freedom for Growth
CAGE Distance Framework
Reidenbach and Robin's Five Stages of Corporate Ethical Development
Carroll's Pyramid of CSR
6. Executing Strategy
Mission and Vision Statements
Practical Business Planning
Simon's Seven Strategy Questions
Pyramid of Purpose
VMOST Analysis
OGSM Frameworks
The Hoshin Planning System
The Balanced Scorecard
The Triple Bottom line
Employer Branding
Turnaround Management
Working with Funders
Corporate Governance
7
.
Sourcing and Purchasing Strategy
The Outsourcing Decision Matrix
Working with outsourced suppliers
The Kraljic Portfolio purchasing model
Procurement Management
Supplier Relationship Management
Word's used in Outsourcing
10 C's of Supplier Evaluation
8. Marketing Strategy
Developing your marketing strategy
The Marketing Mix and 4 Ps
The 4S Web Marketing mix
Market Sizing
Customer Intimacy
Market Segmentation
RFM Segmentation
Segmentation, targeting and Positioning Model
The Product Life cycle
Content Marketing
The Product diffusion Curve
The Sales Funnel
Customer Experience Mapping
Perceptual Mapping
The Brand Pyramid
Kapferer's Brand Identity Prism
Using Focus Groups
CSR
The Marketing research mix
Keller's Brand Equity Model
Developing Personas
The Ansoff Matrix
The Buy-Sell Hierarchy
Net Promoter Score