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AHP (Analytical Hierarchy Process) (technical characteristics (3. QFD…
AHP (Analytical Hierarchy Process)
definition:
is a structured technique for assigning numerical priorities to a se of alternatives( customer needs). It can be integrated into the preliminary phase of importance assignment
analysis of the questionnaire output
most popular technique for ranking the importance of customer needs
Goal
compare the product to be designed with some existing products belonging to the same market segment
connected
Benchmarking
if each product satisfies or not the customer needs
Strength
represent an aspect that is strategically from the point of view of the
brand image
absolute weight
Level of Importance
x
improvement ratio
x
strenght
improvement ratio is the ratio between the target level and the one of the potential model
relative weight
it is absolute weight normalized(
divided by summation)
technical characteristics
3
.
QFD members help, working with all involved functions
2
.
Techical planning decides what should be done to obtain the desired resut
1
.
Marketing has determined the customer requirements
4
.
technical design requirements