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QFD(quality function deployment) (Organizational Structure (Marketing,…
QFD(quality function deployment)
Definition
A system to translate customer requirements into appropiate company requirements
at
every stage,
from
reserch through design, manufacturing, distribution and services.
Role
is illustrated in the cicle of company communications
there is often a difference
between
what the customer
actually
receives and what he would like to
the customer requirements are not adequately translated
Planning Structure
composed by
4
models
1°
and
2°
refer to
product planning
1° is
House of Quality
or Product Process Planning
it serves
to describe
the basic process underlying QFD
composed by
ROWS: Customer Needs,
WHATS
should be a lst of what the customer wants, so requirements that should be satisfied
COLUMNS:
HOW
we should determine the technical solution to satifsfy the customers'needs indentified before
relationship
between
How
and
Whats
medium relationship
:
ⵔ
strong relationship
:
⊚
weak relationship
:
△
3°
and
4°
refer to
manufacturing process planning and quality control
Organizational Structure
Marketing
Design
Quality
Technology
Production
Logistics
Suppliers
Application
4.
Deploying the perceived quality
comparison of
EXISTING
products with competitors product from the point of view of
PERCEPECTION OF THE CUSTOMERS
5.
Ranking of the technical characteristics importance
3.
Drawing up a relationship matrix
6.
Analysis of the correlations among the various technical characteristics
2.
Identifying product and engineering design requirements,
HOW
1.
Identifying customer requirements:
WHATS
Determination Customer Requirements
Focus Group
small number of people put together in a meeting 6/8 customers
Qualitive Techniques
the customer are requested to choose the product most similar and the ones most different
Personal Interview
sample of customers such as 20/30 people
Product Analysis Techniques
customers are requested to say how they buy, use and evaluate a single product