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Chinese dream tour (Activities they want to do (nature (nature experience…

- - - - how to make Espoo visible on Chinese platforms?
  - - - ideal value change: from utilitarian to hedonic
    - - package
        
        money consuming/convenient/lazy
        
        strict package schedule = no freedom VS personal interests
      - self planning
        
        save money/minority places/time consuming
  - - - how to differ Finland from other Nordic countries?
    - - stopover package has to be more simplified and easy than the other tour package
  - - - does Finnair stop-over reach customers on agency's pages?
- - - - airport information can't reach Chinese customers directly
    - - shopping, as an important attract, is not fulfilled
  - - - What are the prior needs for stop-over customers?
- - - - slow paced activities VS short trip
- - - - tourists has very opposite ideas on this
  - - - How can we rebrand(or first brand) Espoo to Chinese customers?
- - - - The information about Nukksio is insuffcient for Chinese tourists,especially most of them don't have experience in forests :warning:
    - - Lapland capacity :unamused:
        
        how is Espoo's capacity? Is it wise to attract a large number of Chinese to Espoo?
      - Although Lapland is not as expected, people still want to visit the 'DREAM' place
        
        just ‘DREAM’ is enough for a good reason to travel
  - - - travel info like Wifi, bus ticket, food, SIM,etc
- - - - Weibo pictures
      - Wechat posts
  - - - willing to pay because the sunk cost(ticket price)