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Britain vs France, Schmidt (What was policy challenge (Economic downturn,…
Britain vs France, Schmidt
- What was policy challenge
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- Similarities in their institutional context
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Top-down approach, power centred on executive branch
- Implications (2) for the way they conduct discourse
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B: Increase competition in view of globalisation, strong ideology was communicated
F: economic liberalisation due to necessity, went against French belief
- Types of discourse deployed by policy maker
B: cognitive + normative, focused on implementing policy, it's been decided, we're just telling (persuading) you
F: cognitive, political, giving reasons for the alternative, wanted mass (political) support
- Differences of discourse strategies account for differences in outcome
Britain's communication was more convincing, left and right gap not so big
France's top down approach should emphasise communication, lack of consistency, left and right difference is big