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New-Lives Somewhere Sunny-Resort Neutrals
-looking for a piece to…
New-Lives Somewhere Sunny-Resort Neutrals
-looking for a piece to integrate into wardrobe
-looking for versatility in that it can be worn with many different outfits/easy to match
Awareness
She has recently moved to a warm home from up North and notices that many women are wear a lot of bright colors and prints.
When she asks a new friend what it is they tell her its a brand called Lilly Pulitzer. While its not her style she's curious so decides to check out the website.
Consideration
She lands on the Lilly Pulitzer homepage and its exactly what she's been seeing, bright colors and print. The prints are pretty but not something she can see herself wearing.
Scrolling down the homepage at the bottom she sees the #resort365 gallery. The blue dress that the woman in the middle picture is wearing looks kind of nice. She could see herself wearing something like that and easily adding it to her wardrobe.
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Selection
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she looks at all the photographs of the model and then scrolls down to see if there are reviews. All the reviews are positive and talk about how you can wear this dress so many different ways.
She also see s a complete this look with a suggestion for a fringed navy cardigan. It also looks like something she would like but she' s going to stick with one dress for now.
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Usage
She receives her package and tries on the dress immediately. It is light and comfortable. She goes through her closet figuring out what shoes she could wear with it .
Loyalty
Over time she is able to wear the dress to multiple different types of occasions by switching up her accessories and shoes. She feels like its her LBD of easy throw on dresses.
Referral
She takes a picture of her and her friends in her dress and tags lilly puilitzer in her instagram post.