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The Fresh Factor (Simple (Geometric shapes (Vary line weights (Very heavy…

- - - - One Day, Cooper Hewitt, Aqua, Century Gothic
- - - - Very heavy and very light line weights (shapes and typography)
    - - Incorporate shapes /icons into text
  - - - Carrots, tomatoes, lettuce, beets, cucumbers, celery, spinach
- - - - RGB-looking reds, greens, yellows, oranges