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Internal Analysis:
Distinctive Competencies,
Competitive Advantage,
and…
Internal Analysis:
Distinctive Competencies,
Competitive Advantage,
and Profitability
Distinctive competencies

:check:Resources: :moneybag: :classical_building:
:check:Tangible :computer: :tractor: :oncoming_automobile:
:check:Intangible :registered: :musical_score: :copyright: :
:check:Capabilities :scales: :nerd_face:
:one: a firm-specific and valuable resource
:two: a firm-specific capability to manage resources
Strategies 
Competitive advantage(CA) 
Company’s
profitability
-The value customers place on the company’s
products
-The price charge for its products,
-The costs of creating the products.

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The Durability of CA
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Industry Dynamism 
Imitating Resources/ Imitating Capabilities 
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Gracias al análisis interno de la compañia y ¨los estudios mostraron que tanto las primeras baterías del Note 7 como las segundas, producidas por otro fabricante, tenían defectos, aunque distintos. (Perez, 2016)