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Categorization of a Sign at SFO (Conveyance (elevators, escalators, moving…
Categorization of a Sign at SFO
Terminal
public
interior
T2
recompose option 2 (organize by CONTENT first, PHYSICALITY second)
identification
directional
temporary
regulatory
tenant
information
roadway
dynamic
ground transport
airtrain
wall, ceiling mounted directional
beam mounted directional
freestanding directional
informational
informational
wall mounted plaque
evacuation map
pictogram
glass mounted
rod; ceiling, wall mounted identification
column mounted identification
wall mounted, double sided freestanding
single sided freestanding directional
parking
domestic hourly
international hourly
long term
ParkFAST
ParkVALET
accessible parking
over-height accessible
electric vehicle charger
rental car center
kiss+fly drop off
cell phone waiting lot
parking shuttles
advertising
concessions
freestanding map or directory
column/wall mounted map/directory
tenant blade identification
overhead wayfinding
overhead tenant identification
freestanding tenant identification
ceiling mounted wayfinding
ticketing
security
curbside
concourse
gates
baggage
ground transport
recompose option 1 (organize by PHYSICALITY first, CONTENT second)
SIGN TYPE: mounted on surface
on column
advertising
identification
amenities
5 more items...
directional
temporary
regulatory
tenant
informational
roadway
dynamic
parking
ground transportation
on wall
advertising
identification
directional
temporary
regulatory
tenant
informational
roadway
dynamic
parking
ground transportation
dimensional letters/numbers
SIGN TYPE: monument
SIGN TYPE: freestanding
SIGN TYPE: overhead
cable suspended
ceiling mounted
SIGN TYPE: dynamic
SIGN TYPE: illuminated
SIGN TYPE: flag
INT
T1
T3
exterior
curbside
pedestrian
autos
non-public (all internal facing affairs)
Non-Terminal
Conveyance
elevators
escalators
moving walks
passenger boarding bridges
Airtrain
Roadway
offsite
onsite
garage
SUMMARY: This map shows how we would like to organize/think about signs at SFO. We are first thinking about SPACE (roadway, airtrain, terminals, etc), then we are "zooming in" to record size, materiality and lastly content of each sign.
NOTE FROM MARKETING: Marketing campaigns vary with the season. Marketing would like to somehow divide advertising signs into time sensitive categories. I.e, this set of signs changes every year, this set of sign changes every month, etc.