Please enable JavaScript.
Coggle requires JavaScript to display documents.
New-Lives Somewhere Sunny-Print
-looking to add something new into her…
New-Lives Somewhere Sunny-Print
-looking to add something new into her wardrobe
-looking for 'special' piece
-willing to build her outfit around a piece
Awareness
She is scrolling through her instagram feed on her phone and sees one of her favorite bloggers wearing really cool printed leggings.
Scrolling through the comments she sees that many people have called out that they are lilly pulitzer leggings. She sees someone has tagged lillypulitzer and clicks through to the LP instagram account where she clicks on her the instagram shop. it looks cool
Later that evening when she's home and on her laptop while watching TV she types Lilly Pulitzer in her browser and in her search results is led to the LP website
Consideration
She lands on homepage but doesn't see the leggings immediately so she looks for the search bar and searches 'yoga pants'
None of the results that pop up immediately match the ones she saw on the blogger but there are some other printed ones that look cool too.
-
Selection
She notices the other print swatches above her size seeing they are other offerings, but when she clicks on them it appears that the only print available in the M is the first print shown.
-
-
She sees the 'Check in store availability' under the add to tote and types her zipcode in to see if there is a store near her. There is but the item isn't available in the store.
Purchase
She goes to the checkout page and clicks on the FAQs under her items in the tote and reads about the shipping and return policy.
-
-
The pants don't arrive when they are scheduled to. She emails customer service to figure out what's going on.
A CS rep checks into the order and lets her know the shipment left the warehouse a day later than planned but it should be coming shortly.
-
Loyalty
She wears them running errands one day and her friends all compliment her on how cool and unique they are
On her next trip to the mall, she stops by the Lilly Pulitzer store to see what else they have.
Referral/Advocacy
She runs into some other friends later on in the day who ask her where she got her leggings and she tells them about Lilly Pultizer and how one of her favorite bloggers introduced her