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Industries & Categories (Society (Birth & death rate, Marriage…

- - - - Consumption patterns
    - - Nestlé
      - Kraft Foods Group
- - - - Web portals
      - Search engines
      - Social networks
      - Pages with user-generated content
  - - - Apple App store
      - Google Play
    - - e.g. Netflix, Spotify
- - - - Ernst&Young
      - PwC
      - Delloitte
      - KPMG