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Visual Design Model (Clark & Lyons, 2011) (5. Apply Psychological…
Visual Design Model
(Clark & Lyons, 2011)
1. Define Goals
Inform or Motivate
Build Skills or Knowledge
2. Determine Context
Classroom / Computer / Mobile
Target Audience Skill Level / Knowledge
Delivery Method
3. Design Visual Approach
Text of Visual Based
Layout & Available Space
Usability of Interactive Graphics
Reflect tone of material
4. Identify Communication Function Needed
Concepts
Process
Facts
Procedure
Principle
5. Apply Psychological Principles
Attention & Cognitive Load
Mental Model
Awaken Prior Knowledge
Transfer
Motivational Visual
Sequencing Audio