HCAH Business (How do I acquire new customers? (Doctor's referral…
How do I acquire new customers?
Existing patients of doctor
Talk to more and more doctors, increase the customer base
Who should I talk to more; Doctors of which services, which services are of interest to me?
Enquiries from website
What are the characteristics of a good HCAH customer?
How can we influence the existing customer to refer more
How can I sell more to existing customers?
Who are my customers?Age, income, occupation, address, how many disease conditions does my customer have?
Why does a customer buy more?
He needs/want it, has the capacity to pay
Its always easy to sell to existing customers because they have already crossed the initial barrier of trying
Either they buy more or refer us
Buy more because they are happy and need for more services and there is a perceived benefit from my services
Market outcomes better :check:
Repeat customers should get some benefit :check:
Can we predict the services,likely to be demanded by the customers, especially the customers with high NPS? :check:
refer because they are happy with us
More value for money, better service, outcomes are good
Which services are the most sold services?
How do I stimulate further growth in these services? How can I target new customers in these categories?
Can I profile services or make clusters of services?
Is there merit in investing in the services which aren't growing?