WHERE SHOULD WE MARKET?
be featured in newspaper or magazine article
Make Brochures
exhibit at fairs and exhibits
brochures distribution near craft shop and people entering trains (sometimes people are doing nothing in the train except using phones or staring at people/outside, so it might be easy to catch attention.
collaborate with foreign designers and they can share that. get more publicity.
targeting travellers who love exploring foreign cultures.
target people who have high empathy towards developing countries and target the idea of supporting sustainable development
craft bloggers writing about planetlocal
Dissipate information where other companies are likely to be present- Chamber of Commerce, National Trade Office, Crafts Association, Crafts Meetups, Trade Shows, Exhibits
asking youtube reviewers to make videos
be present at other marketplace platforms such as Etsy, DaWanda, weheardit. etc
bohemian fans?- if so where are they on social media?
Where are people waiting for something? People have a sense of urgency- but we can break that feeling by being present there- eg. at waiting places..
travel forums, blogs, airline magazine
developing country magazines, blogs, UN forums, non-profit organisations
Big audience following. We assume there are many people who also like crafts.n Many online craft business are also present. So HOW can you target these people? - females, 20-50 years old
Prepare small pitch
Figure out potential customers who might like Planetlocal's products and are well dressed