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Singapore Night Market (Problem & Challenge (Lesser Varieties (Create…
Singapore Night Market
Problem & Challenge
Crowd & Traffic
Design of the stall
Presentable
Neat and tidy
More interactive
No fix location
Fix the location
easy access
free transportation
Rental Cost
Government aids
Using technology to reduce operation costs
Lesser Varieties
Create more local varieties
Careful selection of vendors
Guideness for local vendors
Promote creative idea for local vendors
weather conditons
Create shelters
Convenience access
More entertainment idea
hygiene issued
Training for vendors
Rule and regulations
Regular checking
Providing more aids
Tourism
Statistic
Tourist 80% from asia
2nd Largest Tourist 10% from Europe
45% spending from Food
25% spending on entertainment
Tourism Board
Advertising
Introduction
Travel agency
social promotion
Joint venture
Create Events
Entrepreneur/vendors
Understanding Night Market
History of the night market
How night market came about
How night market started
Past Night Market
How past night market operation
The culture of past night market
Present Night Market
How present night market operation
Other Countries night market
What is the attraction of the night market
How are the market operated