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HIRING (DECIDING WHEN TO USE A PROFESSIONAL RECRUITER (when to NOT use one…

- - - - active and passive candidates
    - - use job-specific sites to avoid your post getting lost in the crowd
    - - approach potential apps as customers
    - - 1) attract candidates
        
        encourage employees to email jobs to qualified friends
        
        make a good webpage
        
        build a brand by using a recognizable look in both recruiting and product ads
      - 2) sort applicants
        
        electronically screen w simple qs
      - 3) make contact
      - 4) close the deal
- - - - curious abt how things work/how to better use tech to solve business probs
    - - what is new
    - - like to motivate, organize, and direct others
    - - like to be in charge- CEO