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BUSINESS ENGLISH (COMMUNICATION (SOLVING PROBLEMS (focusing on the person…

- - - - lack of body language
      - not being able to see the other person
    - - having to wait for the response
      - lack of body language
      - being tough, getting away with weak excuses
      - misunderstandings
    - - bad call quality
      - lost connection to some component (speakers, microphone)
      - noisy notifications
    - - people using their mobile phones all the time
      - not being on the same wavelength
      - lack of eye-contact
      - talking at cross-purposes
      - beating about the bush
  - - - you get the information straight from the horse's mouth
    - - persuasion
      - people won't ignore you
      - achieving your goals
    - - attaching people to you/your company
      - positive emotional experience
      - trust
  - - - detrimental effect on the relationships
      - misunderstandings
      - lack of body language
    - - no personal attacks
      - no judgemental approach
      - listening
  - - - you see world with information about what you are viewing
      - you can see what project your colleague is involved
      - if a colleague post an info that he has a problem, you can see it
      - less explaining
- - - - funny or insulting?
      - different motivation for buying products
    - - pace of business negotiations
      - emphasis on building relationships (Asia) or finishing the negotiations (american culture)
    - - travel costs
      - subsidiaries of the company
  - - - reduction of costs (economy of scale)
      - uniform marketing mix
      - being able to focus of innovation & improving quality of the product
      - strong brand identity - customers will buy the product
      - coherent global image
      - faster set up time
    - - lack of uniqueness
      - different markets - different approach (culture, needs of the customers)
      - imposing values of the company (culture) on a different country
      - negative reaction (neglecting local needs)
  - - - Europeans prefer small shops to large box stores
    - - Barbie isn't known in Shanghai - lack of audience
    - - Chinese customers don't tend to rely on other customers feedback
    - - Asians don't like Mexican food
  - - - toys
      - shoes, bags (accessories)
    - - clothes for vintage enthusiasts
      - makeup (Besame)
      - 35mm camera films
- - - - having a loyal customer base
      - being a market leader
      - having a good quality products
      - being able to issue shares
  - - - entering not profitable markets
      - over-expansion
    - - forgetting about the cycle in the business (good times, bad times)
      - being out of cash
  - - - loss of the customers who were attached to the brand
      - time consuming
      - costly
      - GAP - new logo - costly campaign - negative feedback from the customers
    - - appealing to new audience
      - communicating that your company is open to change to fit the customers' needs better
      - KFC (new logo) - successful
  - - - lack of innovations
      - lack of capital
      - not being able to motivate employees with some benefits
    - - results
        
        employees don't have enough tasks - they become demotivated
        
        unnecessary expenses
        
        problems with managing a big team
      - solutions
        
        introducing shifts
        
        reallocating employees to another department/
        
        firing people
  - - - declining quality
      - dissatisfied customers
- - - - complex society
      - developed system of relationships
    - - mutual obligation
      - a bond of trust and understanding between two individuals that provides the key to networks of professional ‘connections’