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EC - Primary Research Characteristics (Festival (Purpose (Get…
EC - Primary Research Characteristics
Festival
"Of good material"
Detailed
Inventing
Discover
New abilities
Multidisciplined
Interactive
Sophisticated
Experimental
Entertaining
Collaborative
A lot of different people, work together, one activity which brings they together
Full of professionals
Inspiring
Fun
Purpose
Get inspired
Examples of creative approach
Interested to see how other professionals use color and learn from them
Get inspire and then find out how to deliver / create that kind of things
Learn
Just go to see what is there
Curiosity
Big collaborative event
Hands on experiences
Workshops
Educational
Intriguing
Dark
Bright Lights
Intense
Professional but fun place to be
People in shirts and jeans, young
Vibrant
Spectrum
Colorful
Colour
Emotions
mood
Spontaneous
Combination of different emotions
Bright
Selected / Selective
Memories
Swatches board
CMYK
Colour wheel
Name
"Collaboration"
- about consolidating, connecting different industrial areas
Coloboration
Coloubartion
Collective
Color Factory
Industrial
Color Sensation
Doesn't sound experimental, Doesn't really fit
Doesn't sound very tech
Durex / Sex
Identity
Neat
Detailed
Sophisticated
Prototypes / Moodboards
Pattern / Illustrative
Geometric / different shapes
Different shapes means different areas
Might represent different areas - industries, more playful, fun
Patterns and colors factory doesn’t work very well because it seems to be like for children
Gradients
Collaboration
Mixed colours -
different areas / industries
Looks very professional and industrial but it is more serious
Semi Professional
Doesn’t fit in it at all
Transparency
Layers
Playful
Patterns
Balanced
Minimal colour
Reflective - mirror material
Changing
Transparent
Idea that colour comes from everywhere
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Chromatic Ink
Bright