Factory Welcome Series (Creative Needs (touch points (T2: intro/incentive,…
Factory Welcome Series
T1: instant welcome
$ or % off?
Haggar creative team?
Zeta creative support?
rolling suppression list for warmup
suppress from eComm
Aptos feed (daily/weekly)
back in-store for next purchase
urgency for back in store: within 2-4 weeks
intro Haggar as a brand; factory as well as ecom
underlying tone of Factory push
Take more advantage of Factory overlap pushes