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Factory Welcome Series (Creative Needs (touch points (T2: intro/incentive,…
Factory Welcome Series
Creative Needs
touch points
T1: instant welcome
T2: intro/incentive
$ or % off?
T3: preferences
creative services
Haggar creative team?
Zeta creative support?
Copy
Email Collection
employee collection
Opportunities
SMS opt-in
self-service opt-in
in-store signage
Sequence Frequenc
rolling suppression list for warmup
suppress from eComm
Data Needs
Aptos feed (daily/weekly)
Customer Experience
back in-store for next purchase
urgency for back in store: within 2-4 weeks
intro Haggar as a brand; factory as well as ecom
underlying tone of Factory push
Take more advantage of Factory overlap pushes