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PESTL / STEEP (The diversification of the work environment (Fluid,…
PESTL / STEEP
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Finance
Private finance
The world in getting increasingly cashless
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Inequality and income
The transition to a service economy has left behind many workers whose skills are no longer in demand. Today’s jobs offer less stability (Political Consumer, 2017)
Income gap. "Unequal States of America” e.g. (Political Consumer, 2017)
Politics
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Feminism
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Clothing brand Monki did a campaign, incl. tagline "Periods are cool" (Political Consumer, 2017)
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Both governments and private sector companies are more aware of air pollution - and how they can be part of the solution, and not the problem (European Consumer Trend Report, 2017)
Greener cities
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Paris is building a network of
express cycleways (Havas' Trends, 2017)
Bogotá in Colombia has made bike lanes part of new city planning (Havas' Trends, 2017)
London’s Garden Bridge is due to start construction this year, with completion in 2018 (Innovation Group, Unreality, 2017)
People are eager to express political opinions online (Political Consumer, 2017)
Black Lives Matters (Political Consumers, 2017)
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OscarsSoWhite-movement on social media (Political Consumer, 2017)
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ECONOMICS
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Global trading
Africa’s rising GDP and
improving infrastructure
are making it an increasingly
credible and powerful trading
partner (European Consumer Trend Report, 2017)
Marketing
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Brands will increasingly help consumers decide what to buy, watch, do or eat (European Consumer Trend Report)
29% of UK millennials would be happy to share their real-time location with brands they like in exchange
for nearby offers.
services that can help people organise their leisure time via geolocation technology or increased emphasis on
the time (European Consumer Trend Report, 2017)
Seamless payments: confidence in contactless
payment systems will lead to a greater number of businesses embracing digital payment (European Consumer Trend Report, 2017) #
30% of UK consumers already feel comfortable about the potential for a completely cashless society (European Consumer Trends).
Kerv: contactless-payment-enabled ring made from ceramic. Does not need to be charged, needs no PIN entry and is even waterproof (European Consumer Trends, 2017)
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After Finland, Norway,
Hungary and France, the
UK is the latest European
country to declare a sugar
tax (European Consumer Trends, 2017)
Consumers are responding to air pollution (European Consumer Trends, 2017)
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20% of UK consumers think that big national brands or chains should play a bigger role in local communities (European Consumer Trend Report)
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Media consumption
Generation Z and millennials find newspapers less important as a source of political news than older generations (Political Consumer, 2017)
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