Damage Limitation: to limit the crisis' side effects as much as possible.You can limit the damage by releasing a statement on behalf of your client. For example, Britney Spears' PR team released a statement after her public breakdown in 2007, where they stated Spears’ behavior was due to the constant stress of being under the spotlight and a mix of prescription drugs. Her PR management was able to turn her negative reputation into sympathy from the public. Within two years, the public was supporting her journey to recovery, until she went on her “Circus” tour, which was the year’s top grossing tour. CAN YOU RESTRICT THE NEGATIVE AFTERMATH OF A CERTAIN EVENT, IN FAVOR OF YOUR CLIENTS REPUTATION AND IMAGE? :red_flag: