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Modern Trade (Out of Stock (OOS) (Issues (Stores order not enough, Weight…
Modern Trade
Out of Stock (OOS)
Issues
Stores order not enough
Weight limit & order fulfillment
Blue Force's skill
Order system's error
Store manager's capability
Wrong delivery
Recommendations
Proactive attitude from sales force
Incentive for Blue Force
Help check stock & create order
Build stronger relationship with customer
Sales force & CD corporation
Collect & analyze store order data
Utilize OOS report & remind customer
Blue Force at customer's DC
Enforce OOS KPI
Deal to put rack at key spots
SPVB's Image
Recommendations
Building stronger relationship with customers
Enhance Blue Force's knowledge about POG & customer's display rule
Focus on combo option & keep track closely
Raise to CD if can't compromise
Follow up on POSM display with stores and functions
Better design & materials
Procedures & checklist to manage POSM
Incentive for stores with outstanding performance
Issues
Store's staffs not introduce promotions
Quality & management of POSM
Lose facing (OOS, store's staff, competitor)