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Factors influencing conformity (8) (introduction (public = overt behaviour…
Factors influencing conformity (8)
introduction
public = overt behaviour consistent with social norms that aren't privately accepted
distinction between private conformity + public conformity
according to Baron et al. (2008) - conformity = " a type of social influence in which individuals change their attitudes / behaviour to adhere to existing social norms"
private = private acceptance of social norms
conformity refers to social norms
possible factors:
focus on normative influence
informational influence
normative influence
referent informational influence
normative influence = underlies conformity to the expectations of others
Asch (1951)
pp's then stated their answer aloud + in presence of 6 other pp's (confederates)
confederates deliberately gave the wrong answers in an attempt to influence pp's
pp's nearly always right when performing task alone
pp's answered last
pp's asked to indicate 1 of 3 lines that matched in length to standard line
76% pp's conformed on at least 1 trial
pp's thought they were taking part in a study of visual perception
only 24% remained independent throughout
pp's later explained their conformity as attempt to avoid criticism + social disproval
conclusion
based on our need to be liked + accepted by others
little concern about accuracy of our expressed beliefs when in fear of social disproval / rejection
pp's explained their conformity in terms of desire to be accepted by rest of group
normative influence underlies conformity conformity to the expectations of others
the study demonstrates conformity under branch of normative influence
Asch (1951) demonstrates factor of normative influence in conformity