Please enable JavaScript.
Coggle requires JavaScript to display documents.
Initial Funnel Email (Why would you like to drive? (I'd like to use…
Initial Funnel Email
Why would you like to drive?
I'd like to make some extra money
Part-time Sell: "Convince and Enable"
Make them want to drive and make it easy to do so
Focus on breaking down mental barriers ("I'm not a driver") through Why I Drive stories" and mitigating mental objections/concerns ("I'm afraid to drive").
Ordinary Channel: R2D/Paid: 2/3 sell, 1/3 push through funnel
I'd like to use Uber for full-time income
"Fast Track Fulltime"
Breaking down physical barriers (time constricted, lack of vehicle, language barrier)
Likely high intent and low opp cost
Ordinary Channel: Referral/Organic: 2/3 push through funnel (push to upload docs, finish signup), 1/3 sell (complimenting with sell)
High cadence - messaging: "We'll send you daily emails to help you through the process of getting started. To get started as soon as possible, click the button below to upload your documents. The sooner you upload your documents, the sooner you can start driving." At the bottom of the email: "Want to get started at your own pace? Click the button below if you'd like weekly reminders instead of daily progress tips".
I am not sure, I'd like to know more about Uber
Drip content with strong focus on value props, explanation of driving, driving use cases and Why I Drive stories
Secondary content with funnel push
Ordinary Channel: R2D/Paid: 2/3 sell, 1/3 push through funnel
How would you like to complete your signup?
Online
Links to Bonjour/VOB.
Future funnel email CTAs focussed on document upload
In Person
Links to chameleon/Uber.com page with GLH
Future funnel emails focussed on in person support as primary CTA, with focus on support. Bonjour and docs as secondary CTA