Please enable JavaScript.
Coggle requires JavaScript to display documents.
Perspectives on Consumer Behavior (Consumer decision-making process…
Perspectives on Consumer Behavior
Consumer decision-making process
Alternative evaluation
evoked set
Purchase decision
Information search
Internal vs. external
Postpurchase evaluation
Problem recognition
Ideal vs. actual state
out of stock
dissatisfaction
new needs/wants
related products/purchases
marketer-induced problem recognition
new products
Motivations
Maslow's hierarchy of needs
Psychoanalytic theory
Freud's theory of the subconscious
Motivation research
Problems?
120, 136
Consumer learning process
behavioral learning theory
classical conditioning
learning is an associative process
operant conditioning
cognititve learning theory